Record numbers of people attend the town's Theatre
1 May 2018
2017/18 has been heralded as the best year ever for attendance at Mansfield’s historic entertainment venue, the Palace Theatre. Entertaining audiences from both the Mansfield District areas and from much further away, the Theatre attracts customers from a 40 minute drive time programming a variety of shows to attract audiences of all ages.
Cllr. Dave Saunders, Portfolio Holder for Regeneration & Growth, says “I am delighted to see that our Palace Theatre has had its best ever year for theatre attendance which demonstrates the hard work and commitment by all staff and Management. I would like to congratulate everyone involved wishing them continued success and thank all of the customers for their continued support”.
The Theatre has done remarkably well considering that it maintained relatively good numbers throughout the recession, which shows how well the venue is supported by its customers. Attendance increased from 100,047 to 101,278 over the two consecutive years and broke the previous record of 100,443 set in 2005/06. The average attendance has also increased from 73% to 75% of each show sold.
The approach to marketing has recently changed to become more customer focussed. The customer experience is vitally important and this continues to develop with the functionality of the ticketing system. Digital Marketing now plays a key role in the Theatre’s marketing approach, whilst also acknowledging more traditional methods of communication for its older patrons. Cllr Saunders continues, “There is a varied programme of events together with excellent marketing of shows that has contributed to the increase in audience numbers - a result which is not matched by all theatres in such difficult times”.
The Palace Theatre is always keen to receive customer feedback and some of the quotes they have received include: “It’s been a while since we have been to a show at the Palace, but, the experience was magic. West End look out, we are catching you up with the wonderful shows in Mansfield. A big thankyou to all the staff at the Palace – we had a wonderful time!” and “This was my very first visit to Mansfield Palace Theatre. I was very impressed and I absolutely loved both the Theatre and the show. I look forward to many more visits in the future”.
The venue was also recently awarded the Platinum Customer Service award by the town’s BID team (Business Improvement District). This was for striving towards providing excellent and outstanding service to the visitors of Mansfield town centre.
So what is next for the Palace? The Cultural Services Manager Andrew Tucker, is aiming to achieve a personal milestone with the support of the Palace Theatre customers. Retiring in two years he would like to see the attendance total hit 2 million since he started in 1996. And this seems highly achievable!
To find out more about what’s on at the Mansfield Palace Theatre please visit